With more than 260 million monthly active users, LinkedIn is the worlds largest social media platform for professionals. The platforms main purpose is for users to create a professional network of connections. It allows users to create a professional portfolio, view and post content, and establish a network of people that they know and trust in the business world.
A key feature of LinkedIn is its ability to enhance career opportunities. As expected, the platform is full of professionals who are keen to expand their teams with fresh talent. This is where LinkedIn can really help job seekers secure contacts and future opportunities.
Below are our top recommendations for making the most of LinkedIn when looking for employment opportunities:
Set up a professional profile
If you haven't already, you are going to want to set up a LinkedIn profile. For a step-by-step guide on how to do this, click here. After setting up your profile, it is essential that you complete it to 100%. LinkedIn is great at prompting you with how to complete your profile to maximise your chances of getting profile visits and attention.
Remember, LinkedIn is a professional social media platform so your profile needs to reflect your professional qualities. Your profile picture is going to be the first aspect of your profile that others can see, so it is important that you have a photograph of yourself that you would be happy for an employer to see.
Keep your profile up to date
Your LinkedIn profile is essentially an online CV. It should represent your best qualities and be a platform to show all of your career achievements. This is why keeping your profile up to date is a key requirement for LinkedIn success. It has recently been reported that members with skills on their profile receive 13x more profile views. If you need help doing this, click here. Actively updating your skills and achievements on your profile will show potential employers that you are consistently progressing and learning new things.
Grow your network
You can begin building your professional network by connecting with professional contacts that you know and trust. You can start by connecting with your current work colleagues. If you haven't yet had experience at a workplace, LinkedIn should automatically recommend connections to you who have similar interests, skills or places of education. Your network will work on a 1st, 2nd and 3rd degree basis. A guide to how this works can be found here.
Use the LinkedIn Job Feature
With over 3 million job postings available for viewing on LinkedIn, the platform is a great way to explore new roles in your preferred industry. You can start viewing these vacancies by using the LinkedIn Jobs section. If you have followed our previous advice and updated your current skills, LinkedIn will automatically recommend job vacancies to you based on your profile. This is a fantastic way to find jobs that would be suited to your current ability. LinkedIn really couldn't make it easier, as you can also apply for new roles directly through LinkedIn with your profile. If you need more advice on how to use the LinkedIn jobs feature, click here.
Receive Careers Advice
Our final recommendation is to make use of the Careers Advice feature on LinkedIn. The platform offers a feature where established professionals can connect with freshly qualified job seekers to provide expert advice and guidance. This is a great way to receive free mentor ship and make a valuable connection with industry leaders. To enable this feature, click here. If you have opt-ed to benefit from this feature, LinkedIn will begin to suggest profiles of professionals who match your profile qualities. If you see a professional that you would like to connect with, you can initiate a conversation.
Remember, LinkedIn is an extremely powerful platform and in order to make the most of it's benefits you must use the platform with a professional and mature attitude.
All the best with finding job opportunities! If you need further advice or guidance, please visit our Careers Hub.